Maximize Your Website's Performance

You have an E-commerce website but you are not seeing the anticipated results? It's more than likely that you are missing out on your audience who are searching for your products / services online. As your dedicated Search Engine Specialist, it's our goal to grow your business and get you on top of Google, Yahoo and MSN listings. There are various dimensions to creating a successful Pay Per click (PPC) campaign and we will be there for you to help through out all the steps from Setup to Performance Monitoring. Please go to Services to learn more about how we can maximize your website's performance.

We can create and optimize your account for the following three Search Engines:

How Does Pay Per Click (PPC) Work?

Search Engines show most relevant results per each query based on their unique algorithms. The results for your website may show up in Natural (Organic) or Sponsored Listings section depending on relevancy to the actual searched keyword. Sponsored Listings enable advertisers to write targeted ads towards each query and compete in an auction based environment. The search engines will show your ads based on the competition for each keyword and you will be charged only when a user clicks on your ad. The advantage of running a Paid Search campaign compared to an Organic Search campaign is that it allows exposure for your website for any keyword instantly as opposed to months of search engine optimization for a limited number keywords.

A successful Pay Per Click (PPC) campaign will efficiently deliver conversions and leads for your website while reaching your business goals. In order to achieve this, your Search Engine Specialist will bucket the most relevant keywords for your website, create targeted ads and continuously test your creative to increase your CTR % (Click Through Rate). Daily bid optimizations will ensure to reach and exceed your account's goals and maximize efficiency.

 

Search Engine Marketing Landscape

According to a research study by Nielsen (N/R) in June 2008, there were 220 million users in the U.S. , a significant growth when compared to 114 million users in 2000. Google, Yahoo and MSN shared the 95% of total online searches in the US in August 2008 according to Hitwise's report with the following breakout.

 

Search Engine Consultant

The number of online users has grown exponentially over the past decade as the data suggests with 3 key players. In order to get ahead of existing competition and capture high quality traffic, you will need a well targeted and effectively optimized PPC (pay per click) account. That's where your Search Engine Consultant comes in place. Contact us and setup an appointment with a consultant today. A dedicated Search Engine Specialist is all you need to boost your website performance.

 

Contact Search Engine Specialist at 404.422.2415 or email us at info@searchengine-specialist.com